Many items are sold throughout the day, and users may miss one they would like to buy. In order to help them see the options available, we began adding images to the items viewable while shopping. Given dimensions and pre-made avatar images I was tasked to create a promotional image to showcase the item's poses.

Note: Every other element on the window was previously created and coded in. I created only the image containing the avatars.

These two were of the same item available in two different color ways. Users may be interested in either one but not know that they both existed, so I decided to try to include both in the promos for each. I also needed to make it clear that they would receive only one set upon purchase. I did that by putting focus on the specific item they were looking at.

This one was used for a whole bundle from which users would receive four color ways of a popular item. Each of the avatars had their own personality to showcase the variety of uses offered by the item, which to me spoke of a bunch of friends, each with her own style. Combined with the necessarily cluttered look afforded by the limit on dimensions, it reminded me of a photo. The photo corners were not required, but I felt they added a bit of fun back story and memorability to an otherwise standard image of a group of avatars.

Users would only see this after they purchased the item, but it utilizes many of the standard elements of the promotional materials used on Gaia. I created both the banner and the box/button. The banner introduces the product's brand and an example of what you receive from opening the "box" offered. The box is a button, made clear by the "Open" call to action, but still kept part of the Gaia world through the idea of the blind box rather than an actual button.

Note For all SDPlus boxes:  All of the elements' locations, black text, and other buttons were placed by previously created system limitations. I created the small icons of the boxes, the banners, and the buttons skinned as boxes.

I have been responsible for all graphics in the SDPlus fictional brand on Gaia. When we teamed up with several licensing companies, SDPlus was a natural way to introduce their characters into the Gaia world. I created all of the SDPlus graphics for properties such as Adventure Time, Fullmetal Alchemist, and Madoka Magica. I had to keep the SDPlus brand intact, while doing justice to the specific styles of each of the properties and meeting the approval of each of the licensors. Each one also had to be clearly different for the small thumbnails which are often our users' first impressions of a product.